20+ years of combined sales & management experience with a specialization in strategic marketing plan development, business intelligence, lead, and revenue growth for B2B and B2C companies.
Tara knows the power of traditional marketing but also understands the need for real ROI tracking. By coupling traditional messaging with targeted inbound behavior and SEO, clients see shorter sales cycles and revenue growth. Through effective communication and timely messaging, companies also see customer happiness increase lowering churn, leading to brand loyalty and lasting partnerships. Experienced in multi-channel strategy development and execution approach using content (written, video, graphic) to create and deploy campaigns (inbound and paid) that drive engagement and results.