In 2021 Purcell Agency was hired by Elevate PR to be the content production agency for WIC’s newest social media video campaign.  We worked directly with the WIC team to storyboard and produce three concepts for mass distribution across multiple social media channels.  We worked with a talent agency (Model Club, Inc.) for casting and coordinated with locations to bring these concepts to life.

WIC Dad Serves Breakfast
WIC Family Grocery Store
WIC Explainer Reels Vertical

“The Purcell team was great to work with through the entire production process. Starting with the initial creative concepts to refining and planning throughout production and finally to their responsive and communicative editing process. We enjoyed working with them but most importantly the content came out looking great. Our entire team was thrilled with the social media ads and malleability they provided for multi-channel distribution.”

~Karan DiMartino, Marketing Manager DPH

Mass WIC Nutrition Program

Our recent projects

Our custom services range from projects that manage the entire back-end technology and marketing funnel to campaign-specific work where we act as the creative agency and produce winning content for paid distribution.